A Food Contract Manufacturing Brand’s Leads Increased 3900% in 5 Months
In 5 months, we rebuilt visibility + intent layers, transforming a traditional manufacturer into a digital lead-generation powerhouse.
About the Client
Suite42, Bangalore - India
Suite42 is one of the Top 3 Food & Beverage Contract Manufacturing Companies in India. They spread their arms to the international borders of the United States, United Arab Emirates, Indonesia, Vietnam, and more.
The Challenge
3x Growth Target
"Suite42 wanted to grow their business by 3x. They wanted to grow their presence in the Indian market as well as international territories through targeted digital demand generation."
Exceptional Results
Data-driven growth across all critical performance indicators
What Was Broken?
Before we stepped in, several bottlenecks were hindering growth
Poor UX Website
Weak Website Content
Low Quality Leads
Lack of Visibility
Low Website Traffic
Low Interaction Rate
Poor CTA & Lead Generation Process
Our 4-Step Solution
A multi-channel approach to dominate the market
Website UX Audit
Completely revamped the user journey to ensure technical buyers could find information quickly.
High-Intent Landing Pages
Created dedicated pages for specific food categories like spices, snacks, and frozen foods.
SEO Execution
Aggressive content strategy targeting long-tail commercial keywords used by procurement managers.
LinkedIn Visibility
Thought leadership and outreach strategy to reach key decision makers in the F&B industry.
Google Search Dominance
Why It Worked?
- Mapped user intent to specific high-conversion service pages.
- Removed friction in the inquiry process for B2B procurement managers.
- Leveraged SEO-driven trust signals to compete with industry giants.
- Data-driven decision making based on weekly performance reviews.
The Urban Chief Strategy
By focusing on the 'intent layers' of the B2B buying journey, we didn't just drive traffic—we drove qualified inquiries from brands ready to sign manufacturing contracts.
“Being in the FNB Industry it is tough to compete in the market. We partnered with The Urban Chief to help us boosting our visibility and get more conversion. The team strategised as per our goal and need. They hear you out well and accordingly suggest the right path of executions. They operate on the bases of data which helped us to see the growth and also decide which way we wanted to steer in the market.”
Shriram S
Founder of Suite42
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