Is Lead Generation being difficult for your business?
This is a major issue for many entrepreneurs, startups, founders, CEO, CMO, Marketers, who focus on growing the business.
Is your brand online yet? Do you have a robust lead generation in place?
Is that a Yes?
But your marketing engine is not extremely productive, not getting enough leads.
Still less traffic, and a huge bounce rate? You probably did everything that experts give a checklist of.…
But wait have you checked for leaky buckets? Is your implementation proof?
What are your top-performing assets? Have you focused on tracking and analyzing your actions?
If not let me tell you that one of the crucial steps to understand why there is no growth is to know where you are losing your revenue.
Let’s identify these challenges.
Before we start, please allow me to ask you these questions:
- Is your virtual salesperson(your website) ready to sell GLOBALLY or to the areas you wish to be present in?
- Is it equipped with the right content to tell people?
- Is it targeting the right audience?
- Will it be able to convince the visitor to become a customer?
- Are you connected to your customers to make them your promoters?
Thinking? Not Sure of the above?
Meanwhile, Let’s talk about the challenges faced while executing the above well:
1. Many Fail to provide a Quality Website – Lower Lead Generation
Your website is the portal to attract clients and make money.
It will convince your customers to make the purchase.
We groom our salesperson to offer the audience our solutions. The website works on identical lines. The only difference is that a website can cater to thousandssss of people at one time while the salesperson can address one brand or give a speech to 100s in an event.
Do you notice the difference?
Okay! We understand the importance. Now let’s see how to do it correctly
A website had two aspects:
A. The website has to be an expert and educate people with the right content
B. Deliver a good user experience. Nah! Amazing user experience. After all the updates like Mobile First Indexing and Page Experience. This is non negotiable.
Did you know: A Bad Website could Kill 88% consumers. Learn How?
We at The Urban Chief have worked with more than 40+ brands and, we have noticed many brands in the beginning focus on Point A and miss Point B or vice versa.
Both are equally essential.
We do not have to put all the content we can think of, on one page. Try not to push all the information down the visitor’s throat at once. They will also not like it—only the necessary ones. However, we can create different landing page or blogs on the content and link it.
Many repeat the content over and over again.
By the way, that’s called duplicate content which is not advisable. Carrying out disapproved practices of Optimization is wrong, also known as Bat Hat SEO. We would not even know when we get hit by a Google update. As a result of which traffic will fall drastically as the website might get blocked from being ranked.
Heard companies say, there was an update that Google came up with and suddenly the traffic has fallen. And we walk cluelessly and think why this is happening. Check out all the panda updates here.
Imagine school teachers doing that to students. !!!!!
That’s why it is important to understand human psychology, and accordingly decide on the flow of the data.
Remember: Your website should look clean, and neat and should be a genius. It builds reliability on the viewer.
This does not end here.
(want to bookmark this for later. Copy the link or comment below your email ID, and we will email the blog to you for future reference.)
The next aspect is Navigating the Visitors.
We have to guide our visitors to take the next step. Trust me, it completely depends on you if you want them to explore further into your website or if you want them to bounce off. Want to know how?
Things to keep in mind:
> Understand what is their motive and take them to their solution.
> Use Chatbot to help people navigate, the most simple & smart way to give the right information to your audience and hold people to your site.
>Use CTAs, Sidebar notifications, Navigation bar, etc.
>Also, ensure your website is mobile-friendly. Especially after 2019 when Google announced the first mobile indexing and also because the majority of people browse through sites on their phones.
2. Challenge to create Relevant, Relatable, and Reliable content for Lead Generation
Remember how we spoke about content earlier? We can only provide information that visitors want to hear and when they want to hear.
The best way to understand that is to understand the buyer’s journey, buyer persona, and content regarding it.
Let’s start dividing our content into three stages:
- Awareness — getting customers aware that there is a solution to their problem.
- Consideration — content used to convince the audience to consider your solution
- Decision — content that will help the audience to take the action to buy from you.
How? Use the huge space provided by the internet.
Create blogs, infographics, videos, ebook landing pages, etc, to educate the customers when they need it. Use these content types in different stages.
Example:
Awareness Stage: Blogs and videos in the awareness stage – when people are searching for their problem online, let these content types pop up
Consideration Stage: Infographic & Case Study to help them know how you can solve their problem efficiently.
Decision Stage: Right Landing Page with the right content and good user experience to be able to buy easily. Any issue there will make your audience doubt your quality.
Here’s a Tip:
The more pages you create, the better the impact of your SEO.
Here’s a Tip:
>All the posts are to be connected to the website but not kept on the website.
>Make sure your content is not very salesy but very educational.
>Content needs to be optimized well to work well out there.
>Make sure your content has all types of keywords – Navigational, Informational, Transactional, and Commercial.
Check out: The 8 Main Different Types of Content & How to Use Them
Follow us for more such tips: Linkedin | Youtube | Facebook
3. Not utilizing the platforms well for Lead Generation, where your audience hangs out the most: Social Channels
Do you know where to promote your content? Which platform will get your returns for your action?
Most companies I have seen have still not completely understood that social media can get you more and more qualified leads and customers.
BUT IF done correctly. If you are only going to simply keep posting with no value and for no purpose at all, it’s only a waste. I would say stop misusing that effort and investment.
Want to get your social media activity aligned with your business goals?
Let’s make a pact, any effort that doesn’t move our needle. Shut it or Optimize it immediately.
Let’s first try and find out where your audience likes hanging out.
Check out the list of Platforms available
What’s next to check out on social media?
Challenges:
>What you are thinking of doing is already been done by your competitors. We have to innovate and come up with a different approach. But to do so be aware of what your competitors are doing. See what they are missing or what they are doing right that you can implement, keeping your resources in mind. Competitor Study is a must. Connect with a Digital Marketing Agency to give you a thorough Study.
> The second challenge here is to be consistent. Take it from me. As I learned this the hard way.
Social Media Strategy is one of the most powerful tools available. Though we think that it’s dead. It isn’t. Our customers hang out there the most. And the new interaction features in social media channels have made it one of the most powerful tools. This feature makes it a two-way communication channel. Giving the power to the customers to communicate and review the brands.
For beginners, Click here to learn more about how to kickstart your social media.
>Third, involves a plan for creating, posting, responding, and monitoring. Time is crucial, especially for new and small businesses. There are many AI tools now to help you get your work done faster. I personally like Canva, Predis.ai, and Chatgpt to create content, posts, hashtags, and schedules.
There are other tools like Buffer, and Hootsuite.
Here’s a Tip:
Carry out these activities
- Posting
- Optimizing the Platform — Bio, Image, Description, call to action, banner, avoid stock image
- take care of the Timing & Hashtags
- Use Interaction — Polls, Messengers, Quiz & Stories ( best part about social media platforms — 2-way communication)
- Direct Messaging
- Social Listening
- Connection Building
- Group Posting
- Commenting and Engaging
- Group Building
Use a different type of Creatives: video, gif, infographic, opinion-based, company culture, etc
4. Build a Strong Conversion process for Lead Generation
What happens after someone visits your website? Most consumers almost all consumers never make a purchase decision on the first visit.
What is a conversion process? The entire process of getting visitor and converting them into a customer and then the prospect is called the conversion process. We need to connect with them and push them further in the buyer journey in a delightful manner.
That’s why we need a conversion process in place.
When does a visitor turn into a lead? When we have the information of our prospective customers, who are considering to choose us to solve their problem.
& How can we do that? By providing them with free information that will guide them to understand their issue and learn how to approach the issue.
Example:
Let’s say you wanted to do something different this weekend, so you hop on the travel site. You found this amazing trek but never heard of it before. You like the itinerary and you are fascinated with the scenic view. This could be your first trek or at least the first time to the place. All confused and excited at the same time. That’s when a box pops up on your screen and says,
Hey!
Download our Devkhund Waterfall Ebook. This will take you through the trekker’s experience and provide a checklist of things to carry with you on the trek. You will also find the history behind this beautiful spot and a few comments from our trek mates. (Download)
Will you download it?
Yes / No? I am going to leave that answer to you. But I know people who were interested in that trek would say yes.
Give them something valuable when they are looking for a solution that you provide. To get that valuable information, they will be happy to share their information like name, phone number, email ID etc
Subscribe to The Chief for all lead generation and community-building tips.
But the real question is how to figure out their need.
You remember we spoke about dividing the content into three sections: Awareness, Consideration, and Decision.
Content Mapping
When you map your topics under them as per the nature of the content. You will know what and where to place in the buyer’s journey. This is called Content Mapping.
Challenge:
- List all the blog topics you have under the above category.
- Design & Create valuable giveaways (consideration topics)for all the awareness blogs
or
2. Check out the blog that is doing very well with the help of Google Analytics and place a freebie there.
***If you are confused, or not sure of what you have mapped. Email the same to [email protected]. The Chief will guide you on your content mapping within 48 hours. (no hidden cost just consultation on content mapping for free)
5. Challenge to Connect with the Right People for your Brand
Gone are the days when we would pitch to anyone without knowing if they have an intent for it. It’s time-consuming, and energy-consuming and you have experienced a lot of money and resources being burnt and wasted behind it.
That’s why it’s important to know whom to target.
You want to hear the solution.
The One Solution
Buyer Persona & Keywords
Building a buyer’s persona is highly crucial. Yes, it is a little lengthy and time-consuming at the beginning, but once it is built you do not have to waste any time energy, or money behind targeting the wrong audience.
Learn how to build a buyer persona. With this, you will never go wrong in targeting. I give you my assurance, if you are still going wrong connect with me, and let’s figure this out. Schedule
These are the primary challenges that we just spoke about. However, there are some internal challenges in marketing too.
You must get rid of these challenges soon.
Marketing is not only about getting leads back to the company, it is about getting the right leads, converting them into customers, and then promoters.
Inbound Marketing is to use of digital marketing activities in a strategic way to achieve a specific goal. It helps brands to be in front of their audience when they need it.
Right Time, Right Place & Right Content.
That’s how the inbound sales increase.
Once the challenges mentioned above are worked upon. You automatically will also see a change in the SEO rank, traffic, and conversion.
HI!
I am the Chief, A Growth Marketer, and a Certified Inbound Marketer.
At an early age, I learned that sales were an important aspect of running a business. I started my career as a Sales Executive, then grew into Growth Marketing. It became my passion. Marketing to me is a way to provide my sales team with sales-qualified leads. Sales is my only goal and building a strong foundation for marketing is my first step towards the goal. Both go hand in hand.
You believe you have a great product. I will help you reach your target audience at the right time, right place in a cost effective and optimised way.
68% of the buying decision is done before meeting or talking to the Sales Representative.
This 68% depends on how strong our inbound marketing has been.
In the high-tech super-connected world, everyone communicates digitally and if you want to grow you need to have a strategy. Since everyone now exists in the digital dimension, we have to face the challenge of immense competition on the internet.
Share your opinion or your concern with me at [email protected].
Is Lead Generation being difficult for your business?
This is a major issue for many entrepreneurs, startups, founders, CEO, CMO, Marketers, who focus on growing the business.
Is your brand online yet? Do you have a robust lead generation in place?
Is that a Yes?
But your marketing engine is not extremely productive, not getting enough leads.
Still less traffic, and a huge bounce rate? You probably did everything that experts give a checklist of.…
But wait have you checked for leaky buckets? Is your implementation proof?
What are your top-performing assets? Have you focused on tracking and analyzing your actions?
If not let me tell you that one of the crucial steps to understand why there is no growth is to know where you are losing your revenue.
Let’s identify these challenges.
Before we start, please allow me to ask you these questions:
- Is your virtual salesperson(your website) ready to sell GLOBALLY or to the areas you wish to be present in?
- Is it equipped with the right content to tell people?
- Is it targeting the right audience?
- Will it be able to convince the visitor to become a customer?
- Are you connected to your customers to make them your promoters?
Thinking? Not Sure of the above?
Meanwhile, Let’s talk about the challenges faced while executing the above well:
1. Many Fail to provide a Quality Website – Lower Lead Generation
Your website is the portal to attract clients and make money.
It will convince your customers to make the purchase.
We groom our salesperson to offer the audience our solutions. The website works on identical lines. The only difference is that a website can cater to thousandssss of people at one time while the salesperson can address one brand or give a speech to 100s in an event.
Do you notice the difference?
Okay! We understand the importance. Now let’s see how to do it correctly
A website had two aspects:
A. The website has to be an expert and educate people with the right content
B. Deliver a good user experience. Nah! Amazing user experience. After all the updates like Mobile First Indexing and Page Experience. This is non negotiable.
Did you know: A Bad Website could Kill 88% consumers. Learn How?
We at The Urban Chief have worked with more than 40+ brands and, we have noticed many brands in the beginning focus on Point A and miss Point B or vice versa.
Both are equally essential.
We do not have to put all the content we can think of, on one page. Try not to push all the information down the visitor’s throat at once. They will also not like it—only the necessary ones. However, we can create different landing page or blogs on the content and link it.
Many repeat the content over and over again.
By the way, that’s called duplicate content which is not advisable. Carrying out disapproved practices of Optimization is wrong, also known as Bat Hat SEO. We would not even know when we get hit by a Google update. As a result of which traffic will fall drastically as the website might get blocked from being ranked.
Heard companies say, there was an update that Google came up with and suddenly the traffic has fallen. And we walk cluelessly and think why this is happening. Check out all the panda updates here.
Imagine school teachers doing that to students. !!!!!
That’s why it is important to understand human psychology, and accordingly decide on the flow of the data.
Remember: Your website should look clean, and neat and should be a genius. It builds reliability on the viewer.
This does not end here.
(want to bookmark this for later. Copy the link or comment below your email ID, and we will email the blog to you for future reference.)
The next aspect is Navigating the Visitors.
We have to guide our visitors to take the next step. Trust me, it completely depends on you if you want them to explore further into your website or if you want them to bounce off. Want to know how?
Things to keep in mind:
> Understand what is their motive and take them to their solution.
> Use Chatbot to help people navigate, the most simple & smart way to give the right information to your audience and hold people to your site.
>Use CTAs, Sidebar notifications, Navigation bar, etc.
>Also, ensure your website is mobile-friendly. Especially after 2019 when Google announced the first mobile indexing and also because the majority of people browse through sites on their phones.
2. Challenge to create Relevant, Relatable, and Reliable content for Lead Generation
Remember how we spoke about content earlier? We can only provide information that visitors want to hear and when they want to hear.
The best way to understand that is to understand the buyer’s journey, buyer persona, and content regarding it.
Let’s start dividing our content into three stages:
- Awareness — getting customers aware that there is a solution to their problem.
- Consideration — content used to convince the audience to consider your solution
- Decision — content that will help the audience to take the action to buy from you.
How? Use the huge space provided by the internet.
Create blogs, infographics, videos, ebook landing pages, etc, to educate the customers when they need it. Use these content types in different stages.
Example:
Awareness Stage: Blogs and videos in the awareness stage – when people are searching for their problem online, let these content types pop up
Consideration Stage: Infographic & Case Study to help them know how you can solve their problem efficiently.
Decision Stage: Right Landing Page with the right content and good user experience to be able to buy easily. Any issue there will make your audience doubt your quality.
Here’s a Tip:
The more pages you create, the better the impact of your SEO.
Here’s a Tip:
>All the posts are to be connected to the website but not kept on the website.
>Make sure your content is not very salesy but very educational.
>Content needs to be optimized well to work well out there.
>Make sure your content has all types of keywords – Navigational, Informational, Transactional, and Commercial.
Check out: The 8 Main Different Types of Content & How to Use Them
Follow us for more such tips: Linkedin | Youtube | Facebook
3. Not utilizing the platforms well for Lead Generation, where your audience hangs out the most: Social Channels
Do you know where to promote your content? Which platform will get your returns for your action?
Most companies I have seen have still not completely understood that social media can get you more and more qualified leads and customers.
BUT IF done correctly. If you are only going to simply keep posting with no value and for no purpose at all, it’s only a waste. I would say stop misusing that effort and investment.
Want to get your social media activity aligned with your business goals?
Let’s make a pact, any effort that doesn’t move our needle. Shut it or Optimize it immediately.
Let’s first try and find out where your audience likes hanging out.
Check out the list of Platforms available
What’s next to check out on social media?
Challenges:
>What you are thinking of doing is already been done by your competitors. We have to innovate and come up with a different approach. But to do so be aware of what your competitors are doing. See what they are missing or what they are doing right that you can implement, keeping your resources in mind. Competitor Study is a must. Connect with a Digital Marketing Agency to give you a thorough Study.
> The second challenge here is to be consistent. Take it from me. As I learned this the hard way.
Social Media Strategy is one of the most powerful tools available. Though we think that it’s dead. It isn’t. Our customers hang out there the most. And the new interaction features in social media channels have made it one of the most powerful tools. This feature makes it a two-way communication channel. Giving the power to the customers to communicate and review the brands.
For beginners, Click here to learn more about how to kickstart your social media.
>Third, involves a plan for creating, posting, responding, and monitoring. Time is crucial, especially for new and small businesses. There are many AI tools now to help you get your work done faster. I personally like Canva, Predis.ai, and Chatgpt to create content, posts, hashtags, and schedules.
There are other tools like Buffer, and Hootsuite.
Here’s a Tip:
Carry out these activities
- Posting
- Optimizing the Platform — Bio, Image, Description, call to action, banner, avoid stock image
- take care of the Timing & Hashtags
- Use Interaction — Polls, Messengers, Quiz & Stories ( best part about social media platforms — 2-way communication)
- Direct Messaging
- Social Listening
- Connection Building
- Group Posting
- Commenting and Engaging
- Group Building
Use a different type of Creatives: video, gif, infographic, opinion-based, company culture, etc
4. Build a Strong Conversion process for Lead Generation
What happens after someone visits your website? Most consumers almost all consumers never make a purchase decision on the first visit.
What is a conversion process? The entire process of getting visitor and converting them into a customer and then the prospect is called the conversion process. We need to connect with them and push them further in the buyer journey in a delightful manner.
That’s why we need a conversion process in place.
When does a visitor turn into a lead? When we have the information of our prospective customers, who are considering to choose us to solve their problem.
& How can we do that? By providing them with free information that will guide them to understand their issue and learn how to approach the issue.
Example:
Let’s say you wanted to do something different this weekend, so you hop on the travel site. You found this amazing trek but never heard of it before. You like the itinerary and you are fascinated with the scenic view. This could be your first trek or at least the first time to the place. All confused and excited at the same time. That’s when a box pops up on your screen and says,
Hey!
Download our Devkhund Waterfall Ebook. This will take you through the trekker’s experience and provide a checklist of things to carry with you on the trek. You will also find the history behind this beautiful spot and a few comments from our trek mates. (Download)
Will you download it?
Yes / No? I am going to leave that answer to you. But I know people who were interested in that trek would say yes.
Give them something valuable when they are looking for a solution that you provide. To get that valuable information, they will be happy to share their information like name, phone number, email ID etc
Subscribe to The Chief for all lead generation and community-building tips.
But the real question is how to figure out their need.
You remember we spoke about dividing the content into three sections: Awareness, Consideration, and Decision.
Content Mapping
When you map your topics under them as per the nature of the content. You will know what and where to place in the buyer’s journey. This is called Content Mapping.
Challenge:
- List all the blog topics you have under the above category.
- Design & Create valuable giveaways (consideration topics)for all the awareness blogs
or
2. Check out the blog that is doing very well with the help of Google Analytics and place a freebie there.
***If you are confused, or not sure of what you have mapped. Email the same to [email protected]. The Chief will guide you on your content mapping within 48 hours. (no hidden cost just consultation on content mapping for free)
5. Challenge to Connect with the Right People for your Brand
Gone are the days when we would pitch to anyone without knowing if they have an intent for it. It’s time-consuming, and energy-consuming and you have experienced a lot of money and resources being burnt and wasted behind it.
That’s why it’s important to know whom to target.
You want to hear the solution.
The One Solution
Buyer Persona & Keywords
Building a buyer’s persona is highly crucial. Yes, it is a little lengthy and time-consuming at the beginning, but once it is built you do not have to waste any time energy, or money behind targeting the wrong audience.
Learn how to build a buyer persona. With this, you will never go wrong in targeting. I give you my assurance, if you are still going wrong connect with me, and let’s figure this out. Schedule
These are the primary challenges that we just spoke about. However, there are some internal challenges in marketing too.
You must get rid of these challenges soon.
Marketing is not only about getting leads back to the company, it is about getting the right leads, converting them into customers, and then promoters.
Inbound Marketing is to use of digital marketing activities in a strategic way to achieve a specific goal. It helps brands to be in front of their audience when they need it.
Right Time, Right Place & Right Content.
That’s how the inbound sales increase.
Once the challenges mentioned above are worked upon. You automatically will also see a change in the SEO rank, traffic, and conversion.
HI!
I am the Chief, A Growth Marketer, and a Certified Inbound Marketer.
At an early age, I learned that sales were an important aspect of running a business. I started my career as a Sales Executive, then grew into Growth Marketing. It became my passion. Marketing to me is a way to provide my sales team with sales-qualified leads. Sales is my only goal and building a strong foundation for marketing is my first step towards the goal. Both go hand in hand.
You believe you have a great product. I will help you reach your target audience at the right time, right place in a cost effective and optimised way.
68% of the buying decision is done before meeting or talking to the Sales Representative.
This 68% depends on how strong our inbound marketing has been.
In the high-tech super-connected world, everyone communicates digitally and if you want to grow you need to have a strategy. Since everyone now exists in the digital dimension, we have to face the challenge of immense competition on the internet.
Share your opinion or your concern with me at [email protected].
We make it easy for you to grow. Your digital growth engine, fueled by data & results. Partner with The Urban Chief
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