B2B Lead Generation: Critical Strategies for Business Growth Lead generation has become a cornerstone of success in today’s fiercely competitive business landscape. Yet, many CEOs and founders grapple with understanding what it entails and why it matters. If your business struggles with a stagnant sales pipeline, it’s time to dive into the fundamentals of lead generation and explore how it fuels sustainable growth.   Wish to check our other Blogs? Click here   Defining Lead Generation At its core, lead generation refers to the process of attracting and converting prospects into individuals who express interest in your company’s products or