The Growth Lab for Founder-Led Brands.
This Isn’t Another Agency Story.
We started it because we were done watching brands with real potential get buried under fluff, dashboards, and templated strategies.
So we built what we couldn’t find — a growth lab that thinks like founders, not vendors.
We don’t just plug into your marketing.
We plug into your ambition.
Brands drowning in generic strategies
Vendors thinking, not founders
Custom growth lab solution
Growth lab for founder-led brands
To become the epicenter of modern marketing
Where founders, marketing heads, and growth-led brands find not just services, but strategy, soul, and scale.
Boutique in feel, full-stack in power.
outcomes.
Extended growth arm for ambitious brands
We custom-build strategies, campaigns, and systems — not based on trends, but on your truth.
❌ No hourly billing
❌ No recycled decks
✅ Just momentum,
designed to fit your business.
We work with one client per category, always. Every brand we partner with gets our full attention, full honesty, and full firepower.
No competing interests. No diluted focus.
Move fast without breaking your brand.
Marketing leads tired of confusion.
Not another “agency partner”.
Akash Patel
Founder & Execution Lead
Kumud P
Investor
We’re the kind of marketers who care about your CAC, not just your carousel. We’ve led growth across industries — from food and SaaS to D2C and B2B.
And we built The Urban Chief to be the team we always wanted to work with.
We’re in your Slack. We’re on your strategy calls.
We’re the ones asking “why?” when everyone else just says “we’ll post it.”
“Marketing is execution. Growth is orchestration. We bring both, tailored, tested, and ten steps ahead.”
— Rashika & Akash
One client per category — always.
Founder trust > funnel hacks.
One client per category — always.
If it doesn’t tie back to outcomes, it doesn’t make the roadmap.
Real strategy is rare. We choose to make it the standard.
Results like these aren’t magic. They’re built — with intention, sweat, and focus.
You’re Probably Our Kind of Brand.
We won’t promise the moon. We’ll show you what we can build together — and how we’ll measure it.